#34: From Consumer Memory to Semantic IDs: Generative RecSys for Quick Commerce with Raghav Saboo
In episode 34 of Recsperts, I'm joined by Raghav Saboo, Staff Machine Learning Engineer at DoorDash and Tech Lead for Personalization and Search for New Verticals — groceries, convenience, retail, alcohol, pet supplies and more, beyond the original restaurant vertical. We discuss the particular challenges of personalized recommendation, ranking and search in quick commerce, recent trends in generative recommendations and the application of Semantic IDs to item ranking and query reformulation. Raghav's path into recommender systems started in chemical engineering before he moved into ML consulting, a Master's in Statistics, Machine Learning and Econometrics from Duke University, and building LLMs for new language launches on Amazon's Alexa AI, ahead of joining DoorDash.
We start with the marketplace itself: DoorDash connects consumers, merchants and couriers, and growing it means balancing the interests of all three so that the platform stays healthy for everyone on it. Raghav walks me through how his team frames the consumer side around three pillars — familiarity (surfacing what a consumer already trusts), affordability (matching price sensitivity and timely deals) and novelty (introducing new items and categories without adding friction). From there we get into how DoorDash uses LLMs to build "memory blocks," structured natural-language representations of a consumer organized around semantic domains like dietary preference, pet ownership or trusted brands, and how these feed LLM-generated collections that get resolved into real items through embedding-based retrieval.
We then turn to DoorDash's move to generative approaches, centered on Semantic IDs: hierarchical product identifiers learned through recursive clustering of item content embeddings, forming a taxonomy that captures attributes a human-built catalog structure might miss — as Raghav puts it, "within e-commerce, items really carry a lot of meaning." He walks me through two production use cases: replacing dozens of taxonomy-based dense features in the ranking model with Semantic ID n-gram aggregations while improving online metrics, and using Semantic IDs for query reformulation in search, letting the system traverse a learned hierarchy to refine or diversify a query. This connects to DoorDash's own paper on the topic and to a broader conversation about why search, recommendation and agentic ordering — DoorDash's own "Ask DoorDash" — are converging on a shared substrate of Semantic IDs and consumer memory, while today's app surfaces still need to grow more flexible for that convergence to feel seamless.
We close with a preview of the RecSys 2026 tutorial "Recommender Systems in Delivery Platforms: Challenges, Solutions and Learnings," which Raghav is co-presenting with Wolt's Paavo Camps and myself, and his advice for navigating a field that reinvents itself every quarter: be honest about whether that pace suits you, use AI agents to filter what's worth your attention, and build the judgment to recognize dead ends early.
Enjoy this enriching episode of RECSPERTS – Recommender Systems Experts.
Don't forget to follow the podcast and please leave a review.
Don't forget to follow the podcast and please leave a review.
- (00:00) - Introduction
- (02:19) - RecSys 2026 Tutorial Preview
- (03:23) - About Raghav Saboo
- (10:47) - Working on Amazon Alexa AI
- (14:13) - About DoorDash
- (16:31) - Operating Model of a Multi-Sided Marketplace
- (20:45) - Affordability, Familiarity and Novelty
- (34:01) - Advantages of LLM-based Consumer and Item Profiles
- (46:53) - Generative Recommendations
- (59:21) - Semantic IDs for Item Ranking and Query Reformulation
- (01:19:49) - Agentic Shopping vs. Conversational RecSys
- (01:29:39) - Tutorial on Recommender Systems in Delivery Platforms
- (01:34:05) - Closing Remarks
Links from the Episode:
- Raghav Saboo on LinkedIn
- Raghav Saboo's Substack
- Using LLMs to Infer Grocery Preferences from Restaurant Orders
- Building Ask DoorDash (Part 2): Intelligence
- Bridging Affordability, Familiarity, and Novelty (KDD 2025)
- Building a Unified Consumer Memory for Personalization at Scale
- Offline LLMs, Online Personalization: Generating Carousels at DoorDash
- RecSys 2026 Tutorials
- Workshop on Unified Search and Recommendation (USRW) 2026
Papers:
- Xu et al. (2026): One Hierarchy, Two Systems - Semantic Product IDs for Discovery-Surface Ranking and Search-Page Query Reformulation (RecSys 2026, USRW Workshop)
- Xi et al. (2026): Mine and Refine - Optimizing Graded Relevance in E-commerce Semantic Search Retrieval (CIKM 2026, Applied Research Track)
- Chen et al. (2026): Joint Optimization of Relevance and Engagement in Multi-Task Ranking for E-Commerce with Efficient LLM Supervision (SIGIR Industry Track)
- Sinha et al. (2025): Mind the Gap - Bridging Behavioral Silos with LLMs in Multi-Vertical Recommendations (RecSys 2025 GenAI Workshop Talk)
- Das et al. (2024): Applications of LLMs in E-Commerce Search and Product Knowledge Graph - The DoorDash Case Study (WSDM 2024)
General Links:
- Follow me on LinkedIn
- Follow me on X
- Send me your comments, questions and suggestions to marcel.kurovski@gmail.com
- Recsperts Website
